Art World News

Immersive Van Gogh Experience Files for Bankruptcy

At the tail end of the Pandemic, in 2021, a new art phenomena appeared. A company called Lighthouse Immersive created the first full sensory art exhibit, built around the works of Vincent Van Gogh. The Canadian founded company opened four permanent locations across the Us for immersive exhibits since then. Their animated light shows that projected famous artworks around the room would sell out shows time and time again. They expanded to include other artists including Claude Monet, Gustav Klimt, and Frida Kahlo.

Unfortunately over the last year, demand for tickets to the original art experience have diminished, due to an over saturation in the market. There have been an explosion of similar experiences being offered by other companies in a variety of ways. Even modern artists are beginning to offer a version of this multimedia aspect to their exhibits. Some of the competitors have gotten so close to the original Van Gogh experience that the better business bureau issued warnings about them being knock-offs.

While the Immersive Van Gogh Experience still has shows scheduled through 2024 in the U.S., none of the dates have sold out and tickets sales have waned. So the company’s decision to file for bankruptcy might be the best one for them long term. Hopefully after they restructure things within the company they can still continue to offer innovative ways to explore art. In the meantime, please explore our Van Gogh art gallery and build your own beautiful exhibit at home.

About the Author

Amanda graduated from the University of Kansas, where she studied English literature and got a masters degree in library sciences. She enjoys reading, cooking and playing with her nephews. Her best friend is her little dog Brady.